Marketing agency for ground transportation and home service companies

“We spend our own money on this first.”

Saywa Digital runs Google Ads, local SEO, and websites for chauffeur operators and home service companies. Based in the Seattle–Tacoma area, working with operators across the country. The founder owns and runs a ground transportation business and buys the same advertising he sells.

Every report shows three things: what was spent, what it produced, and how it was measured — with the date range attached to every number.

Founder-owned account: All Black Limo, Seattle

$47,930 spent, 339 tracked bookings, $141 each — Jun 1 – Jun 22, 2026. The full funnel, step by step

Book a 20-minute account review Call (253) 342-8091
Founder-owned accountAll Black Limo, Seattle90 days$47,930 spent339 trips booked$141 per booking$103K–$114K attributedJun 5 – Sep 2, 2026
7.4% CTR against a 2–4% typical range34.48% impression share, top of the field2.2× tracked return on ad spend8.5/10 account score6,430 clicks at $7.45Ground transportation rates, not home servicesReconciled against payment records
Four people working on laptops around a table

The account this agency was built on

Most agencies show a case study. This is the ad account Saywa Digital learned on and still runs every day — published with the spend, the window, and the method stated.

Founder-owned account: All Black Limo, Seattle

Google Ads search campaigns, Jun 1 – Jun 22, 2026. All four figures below come from that single window.

$6,057.56 Google Ads spend Billed by Google
6.04% Click-through rate Search campaigns
$7.27 Cost per click Blended average
$96 Cost per booking Spend ÷ tracked bookings

What this is. A ground transportation account in the Seattle market, owned by the founder of Saywa Digital. It is not a client account and it is not presented as one.

What it is not. Ground transportation rates are not home services rates. A cost per booking in one industry does not transfer to another, and one account is not a forecast for yours.

How it was measured. Spend is what Google billed. Bookings are tracked conversions from calls and form submissions inside Google Ads. Revenue attribution is being reconciled against payment records and is not published until those figures match at charge level.

What the full funnel looked like

Google Ads across all campaigns, reconciled against Stripe payment records. Same window as above.

  1. Ad spend $47,930 6,430 clicks at $7.45, 7.4% click-through rate, 87,000 impressions
  2. Leads tracked 522 339 online bookings, 94 calls over 30 seconds, 32 short calls, 57 forms
  3. Qualified leads 433 Online bookings plus calls over 30 seconds — $111 per qualified lead
  4. Trips booked 339 Online purchases only, at $141 in ad cost each. Roughly 35 more are estimated by phone.
  5. Revenue attributed $103K – $114K 339 bookings at a $305 average Stripe charge, plus an estimate for phone bookings
  6. Return on ad spend 2.2× – 2.4× Tracked bookings only. Google reports 2.7×. Across the whole business, Stripe net of $184,000 against $48,000 in ads is 3.8×.

What the tracked figure leaves out. Phone bookings from ads are not tracked end to end. The estimate of 35 additional bookings assumes 35 to 40 percent of calls over 30 seconds convert, and it is an estimate rather than a count.

Why the tracked return understates the account. Repeat business accounts for 52 percent of revenue and is not credited to advertising. A first-ride return on ad spend is the conservative number, not the complete one.

Where the money went. Monthly spend ran $7,300 from June 5, $15,900 in July, and $23,400 in August. The airport campaign took $27,300 for 334 conversions at $82 each; the cruise campaign took $19,300 for 186 conversions at $104.

A slip of paper burning at one edge
Where the budget goes

An unmanaged account loses 20 to 30 percent of its spend to irrelevant searches, wrong match types, and bid drift. At $3,000 a month that is $600 to $900 a month, and none of it shows up on a report that only counts impressions.

Run your own numbers

Most owners have never divided their ad spend by their booked jobs. Type in what you already know and the arithmetic does the rest — your figures, not ours, and nothing is sent anywhere.

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These are example figures to start from. Replace them with your own — the result below is arithmetic on whatever is in the fields, not a result Saywa Digital is claiming.

Cost per lead —
Cost per booked job —
Revenue from those jobs —
Back for every $1 spent —

This is arithmetic on the numbers you typed, over one month. It is not a projection, not a promise, and it does not account for repeat business or jobs that came from somewhere else.